Color doesn’t exist in isolation—it lives in light. At Bouba World, we teach that before you test color, you must test the light itself.
Even the most beautiful lip shade can fail under the wrong lighting. A soft rosewood can appear gray. A warm red can turn orange. A flawless nude can vanish entirely. Why? Because your visual field is filtered through temperature, intensity, and angle of illumination.
In this blog, we break down:
Why daylight and neutral light are essential for testing
The risks of warm/yellow or cool/blue lights
How light affects perception of depth, texture, and symmetry
The Bouba World method for universal lighting control