When he first moved back to Beirut in 2005 Bouba launched his career as a make-up artist in Verdun.[5] Bouba participated in fashion events for Haute Couture designers including Nicolas Jebran, Vivienne Westwood, Dolce & Gabbana, and Garnier.[2][6] He has worked with Layla Kanaan, Yehya Saade, Saiid Marouk, Sherif Tarhini, Walid Nassif, Fady Haddad, Joe Bou Eid, Yasser El Yassery, David Abdallah, Roger Moukarzel, Charbel Bou Mansour, Karin Bader, and Jean-Clause Bejjany.[1][7]
He is also a representative of several beauty workshops around the Middle East and in Europe.[8][9] In 2015, Bouba moved to the next step in his professional career by opening his own beauty center, Beautique by Bouba.[10] The shop is located in Verdun and consists of a team of 8 members of make-up artists, manicurists, and beauty specialists.[3]
Behind every powerful beauty brand lies a story of passion, persistence, and artistry. Bouba World founder, Bouba, exemplifies the evolution of a true makeup artist — one who transformed his vision into an internationally respected brand. From his early days in Beirut to working with some of the world’s top designers and artists, Bouba's journey is a masterclass in dedication, skill, and innovation in the world of beauty.
This is the story of how Bouba World was born — and how Bouba became a recognized icon in global beauty.
The Return to Beirut: 2005 — A New Chapter Begins
In 2005, Bouba returned to his beloved city, Beirut, fueled by his vision to redefine beauty artistry in the Middle East. Choosing Verdun, one of Beirut's most vibrant and upscale districts, Bouba planted the first seeds of what would become his flourishing career as a professional makeup artist.
Armed with ambition, creativity, and a clear understanding of global beauty trends, Bouba immediately made an impression in the Lebanese beauty scene. His reputation for flawless skin work, signature eye designs, and sophisticated elegance spread quickly.
The Rise: Collaborations with Haute Couture Fashion Events
Very early in his career, Bouba’s talent caught the attention of some of the most renowned names in fashion. His participation in Haute Couture fashion events placed him alongside leading international designers, including:
Nicolas Jebran
Vivienne Westwood
Dolce & Gabbana
Garnier
These collaborations were not just stepping stones—they positioned Bouba as an expert capable of merging global fashion aesthetics with Middle Eastern beauty standards. Each fashion show expanded his network, deepened his artistic expertise, and refined his technical skills.
Working with Visionary Directors & Photographers
Beyond fashion, Bouba’s artistry captured the attention of many leading figures in the creative industry. His work became an essential part of high-profile music videos, commercial shoots, editorial spreads, and cinematic projects.
Among the creative talents Bouba collaborated with are:
Layla Kanaan
Yehya Saade
Saiid Marouk
Sherif Tarhini
Walid Nassif
Fady Haddad
Joe Bou Eid
Yasser El Yassery
David Abdallah
Roger Moukarzel
Charbel Bou Mansour
Karin Bader
Jean-Claude Bejjany
Each collaboration broadened Bouba's influence, blending makeup artistry with the powerful world of film, music, and editorial photography.
Regional & International Beauty Educator
As Bouba's name grew, so did his role as an educator and beauty expert. Recognizing the importance of knowledge sharing, he became a representative of beauty workshops across the Middle East and Europe.
In these workshops, Bouba demonstrated:
Advanced makeup techniques
Signature Bouba World makeup philosophies
Face architecture mastery
Corrective artistry for diverse face and eye shapes
Color theory for both editorial and bridal applications
These workshops elevated Bouba from a makeup artist to a regional educator and influencer, empowering a new generation of beauty professionals with his knowledge.
2015 — The Launch of Beautique by Bouba
By 2015, Bouba’s growth demanded a physical space that embodied his brand's elegance and professionalism. That vision came to life with the opening of Beautique by Bouba, located in his beloved Verdun, Beirut.
The center quickly became a destination for:
Celebrity clients
Brides seeking perfection for their special day
Editorial photoshoots
International beauty enthusiasts traveling to experience Bouba’s touch
Beautique by Bouba is more than just a makeup studio; it is a full-service beauty destination that reflects Bouba's artistic philosophy. The center employs a team of 8 professional experts, including:
Highly trained makeup artists
Manicurists
Beauty specialists
Skin and base preparation experts
Bouba personally trains his team to maintain the highest standards of technique, hygiene, product knowledge, and client care.
The Bouba World Brand Expansion
With the tremendous success of Beautique by Bouba, the brand evolved into a global beauty authority, offering:
Educational online courses through Bouba World’s exclusive training platform
Professional beauty products available through the Bouba World store
Global social media presence, where Bouba shares his artistry, tutorials, and behind-the-scenes content
Bouba World today stands as a luxury brand with loyal followers from across the Middle East, Europe, and beyond.
Throughout his entire journey, Bouba has remained true to his signature philosophy:
Respecting natural beauty while enhancing features
Customized application for each unique face
Technical perfection paired with emotional sensitivity
Elevating beauty to an art form
Whether he’s applying flawless bridal makeup, bold editorial designs, or training professionals in his academy, Bouba’s touch remains elegant, precise, and globally admired.
Conclusion
Bouba’s inspiring journey from 2005 to becoming an internationally respected makeup artist and educator is a testament to passion, vision, and continuous learning. Through every stage of his career—from launching in Beirut, collaborating with global icons, educating rising artists, and opening Beautique by Bouba—he has redefined luxury makeup artistry for the region and beyond.
Bouba World is not just a brand. It’s a global beauty movement grounded in authenticity, precision, and timeless elegance.
