Lip color isn’t just about shade. It’s also about how that shade wears, blends, and reads under different light, emotion, or context.
At Bouba World, we teach artists to treat texture as structure—as critical to the lip look as shape or color theory. Texture choices determine:
How products layer
Whether lines hold or fade
What the finish says (soft, sharp, sensual, editorial)
How light reflects (or doesn’t)
This guide breaks down the most common lipstick textures—creme, matte, and satin—and how to select and combine them like a pro.
“Color tells the story. Texture writes the tone of voice.”
