Color is not decoration—it’s direction.
When used properly, colored eyeshadow doesn’t just enhance the eye—it commands the viewer’s attention, guides the emotional tone of the entire face, and transforms bone structure with light and contrast.
Whether you’re building a soft lavender haze or a fierce teal cut crease, the key is not just the pigment itself—but how you control it.
At Bouba World, we approach color not as trend, but as technique. This guide walks through the professional artistry of working with colored shadows and pigments—from color theory and product textures to brushwork, transitions, and composition.