Creating 3 Complete Looks Across Eye Shapes – Bouba World’s Tailored Design Guide

The world doesn’t wear one eye shape—and neither should your makeup. True artistry lies in seeing the natural design of an eye and enhancing it through light, shadow, and structure.

At Bouba World, we teach that creating customized eye looks isn't about trends—it's about architecture, proportion, and intention. This blog presents three full, adaptable designs made specifically for:

Hooded Eyes

Almond Eyes

Downturned Eyes

Each look includes structure mapping, color placement, texture control, and brush strategy.

Objective: Open the lid space and lift the outer eye line without overpowering texture.

1. Base Prep

Use a matte primer to reduce lid fold transfer

Set lightly with translucent powder

2. Transition Zone

Apply a soft matte taupe or beige above the natural crease, slightly winged out

Blend upward toward the tail of the brow—not directly into the fold

3. Deepening the Outer V

Use a deeper matte (e.g., cool brown) at the outer third of the eye

Create a lifted triangle shape, ending higher than the actual crease

4. Lid Brightness

Apply a satin or shimmer shade to the mobile lid, keeping it tight to the lash line

Avoid bringing shimmer into the fold zone

5. Liner Strategy

Use a pencil to tightline the upper lashes

Optional micro wing that flicks up at the corner (don’t follow the droop of the natural lid)

6. Lash & Finish

Curl lashes and use volumizing mascara

Keep lower lash definition light to avoid dragging the look down

Always lift from just above the natural crease

Avoid shimmer in the fold

Use upward angles in every zone

Objective: Enhance natural symmetry, create clean shape separation, and softly intensify with both light and depth.

1. Define the Crease

Use a warm matte tone to trace the natural crease

Blend in a soft U-shape toward the outer brow edge

2. Outer V Depth

Deepen the outer third with a matte charcoal or dark brown

Keep it tight and controlled—not pulled out too far

3. Lid Pop

Apply a shimmer or satin light tone to the center lid

Press in with fingertip or flat brush

Blend the shimmer softly into the crease tone (no harsh edges)

4. Inner Eye Highlight

Use a champagne or pearl tone in the inner corner

Blend into the start of the lower lash line

5. Liner Strategy

Use liquid or gel liner for a clean wing that follows the natural lash line and extends horizontally

Waterline can be left nude or lined in brown for softness

6. Lash & Finish

Add false lashes that taper from short (inner) to long (outer)

Optional lower lash mascara for a doll-eye effect

This shape allows near-perfect symmetry—don’t overcorrect

Balance shimmer and matte equally

Let light land on the center and contour deepen only where needed

Objective: Counteract droop by redirecting light and line upwards.

1. Transition Lift

Apply a mid-tone matte across the entire crease, lifting it past the natural outer corner

Keep the shadow winged up and out

2. Outer Corner Structure

Use a dark matte (gray or plum) to create a faux outer crease, above the real one

Blend in a diagonal angle, ending parallel to the tip of the brow

3. Lid Brightness

Use a neutral satin shadow only on the inner half of the lid

Blend outward but keep the shimmer under control—don't bring it too far out

4. Eyeliner Strategy

Avoid following the natural downturn

Instead, draw a soft liner upward, starting mid-eye and lifting out

Use a smudged pencil or angled brush for flexibility

5. Lower Lash Line

Keep the lower lash color light and confined to the outer third

Avoid full under-eye shadow that emphasizes downward shape

6. Lashes

Focus lashes in the center and outer corner

Avoid heavy lower mascara

Visual lift is created through every product decision

Avoid low-placed shimmer or heavy bottom definition

Angles are your friend

Before applying, Bouba World artists sketch the full eye look on chart paper:

Map out matte and shimmer zones

Note brush size and pressure for each zone

Record product names and undertone types

Draw liner direction arrows

Note eyelash shape and density

“If you can plan it on paper, you can apply it with power.”

Texture can build or break structure. Always adapt it to anatomy.

When photographing these looks for portfolio or client review:

Use 45° angled shots to capture structure

Test flash to see shimmer performance

Always check symmetry under soft and direct light

Note how liner placement affects lift on camera

Brows should always complement the eye lift strategy

A lifted brow tail helps anchor an upward eye design

Avoid overly straight brows on downturned eyes

For hooded eyes, define the arch slightly higher

Lash shapes matter: winged, rounded, or staggered styles serve different eye shapes

“Liner should never follow gravity.”
“Eye makeup must move with the eye—not fight it.”
“Shimmer without structure is just sparkle. Use it wisely.”
“When in doubt, shadow higher and lift wider.”

These looks aren’t formulas—they’re frameworks. You adapt, design, and refine them based on the real person in your chair.

Creating looks across eye shapes is about seeing structure, not just trends. The best artists don’t force eyes into templates. They listen to the eye’s anatomy and respond with clarity, direction, and light.

“Beauty lives in the balance between who they are and what you bring out.”

Let your hands follow your training—but let your eyes guide the art.

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