Color is the most immediate element in lip design—and the most misunderstood. Many artists choose shades based on trends, skin shade alone, or what looks “pretty.” But true artistry begins with undertone alignment.
At Bouba World, we know color isn’t just a hue—it’s a message between face and light. Whether designing for bridal, editorial, aging skin, or everyday wear, your ability to match a lip shade to someone’s undertone determines how powerful the look feels.
In this guide, we’ll explore:
How to identify cool, warm, and neutral undertones
What types of reds, pinks, nudes, berries, and browns suit each
How to test and evaluate colors in real time
What to avoid—and what to double down on
