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To equip makeup artists with the skills and tools to capture, present, and share their artistry like professionals. From camera angles to light placement, background composition to post-editing, this module ensures your work looks as good online as it does in person—without filters that hide your technique.
“Artistry doesn’t end at the brush—it extends to how you frame, light, and share your story.” — Bouba World
Learn to direct your client or model into the most flattering poses that highlight your work while maintaining honesty in presentation.
Full-Face Angle: Head-on shot for symmetry and balance
¾ Angle: Adds dimension and drama; ideal for contour and lash display
Profile View: Perfect for brow arch, liner detail, and nose contour
Overhead Tilt: Softens features; ideal for editorial or romantic looks
Chin Down, Eyes Up: Enhances lashes, brings focus to eye makeup
Use verbal cues to direct movement (e.g., “Turn slightly to your left... eyes toward me... now tilt your chin down a little.”)
Keep shoulders relaxed and body posture neutral
Focus crosshairs on eyes and lips for most facial shots
Professional lighting reveals skin texture, tones, and details—exactly what clients and brands want to see.
Ring Light: Balanced glow, ideal for center-lighted headshots
Daylight (Window Light): Natural and flattering, best for real-skin capture
Softbox Lighting: Great for diffused light and minimizing shadows
Backlight Pop: Adds mood or edge (used rarely for beauty but great in editorial)
Light source should be slightly above eye level
Avoid harsh overhead or under-lighting—it distorts the face
Test shadows by raising your hand to your face and adjusting placement
What surrounds your artistry either elevates it or distracts from it.
Use neutral, non-patterned backdrops (white, beige, grey, or branded tones)
Avoid clutter (e.g., open makeup kits, mirrors, wires in the frame)
Position subject at least 1 meter from background to prevent shadows
Keep hair controlled and clean around the face to showcase makeup
Use pins, clips, or styling products to direct hair away from key features
Avoid wet-looking hair on cheeks or lips unless intentional
Bouba World Tip: “A clean frame elevates even the simplest look.”
You don’t need heavy filters—just light adjustments that respect the work.
Snapseed or Lightroom Mobile (free and beginner-friendly)
Retouch Me (for small tweaks without over-editing)
Adjust brightness + contrast
Reduce yellow tint or green cast if lighting is off
Use healing brush sparingly to remove stray hairs or blemishes
Keep skin texture visible (avoid blurring tools entirely)
Crop intentionally to guide viewer focus
"If you have to blur the pores, you're hiding the technique—not showcasing it."
This is where content becomes strategy.
Consistent color palette in your feed
Defined voice in captions (professional, friendly, luxe, edgy?)
Clean before/after content (same lighting, same angle)
Profile bio that clearly says who you are, where you are, and how to book
Use a mix of close-up, half-face, and time-lapse content
Highlight one technique per post (e.g., underpainting, bold lips)
Post carousel tutorials: Step 1 – bare skin, Step 5 – full face
Pin best 3 posts to top of Instagram profile
No filter on before/after
Keep same pose, lighting, and distance
Use captions that describe products and your intentional technique
Each student will set up and test the following:
A model or self-portrait station with 3 light setups
One ¾ and one full-face angle shoot
Capture a before/after with real skin tone and texture intact
Perform basic editing to enhance, not hide
Write an Instagram caption to explain the transformation and tag relevant brands
Challenge: Create a content series showing 3 different lighting setups with the same makeup look to demonstrate versatility and skill.
Posing guide PDF (including hands, head tilt, and eye-line direction)
Mini lighting setup diagram
Caption templates for Reels, Before/After posts, and Tutorials
Lightroom preset pack: “Natural Skin Tone Balance – Bouba Edition”
Social media tracker: 30-day calendar to track posts, engagement, and reach
Students will submit:
1 before/after series
1 lighting test video (ring light vs. daylight)
1 captioned tutorial carousel or short-form video
Upon review, a Bouba World Completion Certificate will be issued, certified by Master Study AI, officially recognized and globally licensed, and accredited by the Saudi government.
https://www.instagram.com/bouba/
https://www.youtube.com/@BoubaTube
https://www.tiktok.com/@boubatok
https://www.facebook.com/Beautiquebybouba/
https://boubaworld.com/online/store
Accreditation number: Q00102504000116
Issued by the National Center for E-Learning
