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When someone lands on your Instagram profile, the top three posts they see are your pinned content. These posts are your visual handshake, your portfolio highlight, and your silent sales pitch.
“The top of your feed should answer three questions: Who are you? What do you do? Why should I trust you?” — Bouba World
Whether you’re a makeup artist, lash specialist, brow designer, or all three—pinning the right posts gives clarity, confidence, and control to your profile presence.
Instagram allows you to pin up to 3 posts to the top of your grid. These remain fixed, regardless of what you post next, acting as evergreen highlights.
You can pin:
Reels
Carousels
Photos
Videos
Pinning helps you:
Guide your audience journey
Reinforce your brand message
Promote services or education
Make your profile feel polished
Your 3 pinned posts should each serve a specific purpose. Think of them as a curated trio:
Show your best work in crisp detail. A bridal transformation, skin correction reel, or sharp editorial moment—whatever represents your style.
Position yourself as an expert by teaching something. This could be a carousel or reel about lip contouring, brow mapping, or lash lifting technique.
Tell them who you are, where you’re based, how to book, or even introduce your face and voice with a talking video.
Bouba World Tip: “Pin for clarity, not just likes. Guide your viewer with intention.”
When choosing what to pin, consider:
| Factor | What to Ask Yourself |
|---|---|
| Visual Impact | Does this stop someone from scrolling away? |
| Educational Value | Does it teach or reveal something useful? |
| Brand Relevance | Does this align with my current look, tone, and service list? |
| Conversion Potential | Could this drive a booking, DM, or follow? |
Avoid pinning:
Trendy posts that don’t reflect your brand
Selfies without professional relevance
Low-quality or dark images
Outdated techniques
Title: “From bare skin to soft sculpt—5-step glam”
Why: Showcases clean technique and transformation in a single swipe tutorial.
Title: “How I balance asymmetrical lips—my signature technique”
Why: Establishes authority and offers value to both clients and other artists.
Title: “Who I am, where I work, and how to book 💌”
Why: Adds a personal touch and tells followers exactly what to do next.
| Don’t Pin… | Because… |
|---|---|
| Group selfies or blurry pics | They confuse brand clarity |
| Random memes or reposts | They dilute your voice and purpose |
| Reels with trending sounds only | They expire quickly and don’t teach or convert |
| Multiple posts with the same angle/look | You lose visual variety and scroll-stopping power |
Bouba World Reminder: “Every pin is a promise. Make it worth the click.”
Go to your Instagram profile
Tap the post you want to pin
Hit the three dots on the top right
Select “Pin to your profile”
Repeat up to three times
To unpin:
Repeat steps and tap “Unpin from your profile”
Instagram shows pinned posts in the order you pinned them, not based on the date they were posted. So you can control the left-to-right layout.
Make your pinned posts feel cohesive but not identical.
| Visual Style Strategy | Why It Works |
|---|---|
| Use similar lighting tones | Creates harmony in the trio |
| Vary the crop or angle | Adds movement and interest |
| Keep one slide cover consistent | For brand recognition at a glance |
| Use a brand logo or title text | Especially for tutorials or booking posts |
Pinned content should evolve as your brand evolves.
Update your pins when:
You’ve launched a new service
You’ve improved your skillset
A post is underperforming or outdated
You’ve created better educational content
Your bio, booking info, or location has changed
Best practice: Revisit your pins once per month to keep them sharp and aligned.
Which one got the most saves or shares?
Which one shows the cleanest transformation?
Which one tells your story?
✨ Portfolio
🧠 Education
💌 Conversion
Portfolio: “Swipe for full transformation—save this look!”
Education: “Learn how I lift with liner. Try it. Tag me.”
Booking: “Serving Dubai + Beirut. Book via link in bio 👇”
| Category | Post Idea |
|---|---|
| Portfolio | Before/after full glam carousel |
| Education | Lip contouring reel, brow mapping tutorial |
| Conversion | Booking instructions, intro video, pricing carousel |
| Trust Builder | Client testimonial quote post or video reaction |
| Series Anchor | “Technique Tuesday” pinned to start a highlight series |
Bouba World Strategy: Pin 1 beauty result, 1 how you got there, and 1 how to book you.
The top three posts on your profile are not filler. They are framing devices. They tell your visitor how to see you, how to feel about your work, and how to connect.
“Don’t just post—pin with intention.” — Bouba World
Curate your top trio to reflect your professionalism, your aesthetic, and your booking pathway. Your feed will flow, but your pins? They’ll anchor.
https://www.instagram.com/bouba/
https://www.youtube.com/@BoubaTube
https://www.tiktok.com/@boubatok
https://www.facebook.com/Beautiquebybouba/
https://boubaworld.com/online/store
Accreditation number: Q00102504000116
Issued by the National Center for E-Learning
