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In the fast-scroll world of beauty and social media, attention spans are short. You have roughly 3–5 seconds to tell someone whether they’ve landed in the right place.
“Your bio should answer three things instantly: Who are you? Where are you? How do I work with you?” — Bouba World
Whether you’re a makeup artist, lash technician, brow expert, or full-service beauty studio, your profile bio isn’t just about words—it’s about clarity, trust, and conversion.
Your social profile is often the first point of contact for new clients.
A strong bio:
Establishes credibility
Informs followers of your specialty
Clearly states location
Offers a next step
Filters out unqualified inquiries
Encourages DMs or bookings
Without a strong bio, your grid could be stunning—but your audience may still leave confused or unsure about how to connect.
Let’s break it down:
State your name, specialty, or title in a clear and memorable way.
Examples:
“Bridal Makeup Artist | 10+ Years Experience”
“Natural Brow Specialist | Soft Sculptor”
“Lash Artist | Classic to Mega Volume”
Keep it specific, not vague.
This is non-negotiable. If people don’t know your location, they won’t bother asking.
Examples:
“Beirut, Lebanon 📍”
“Based in Dubai | Travel on Request”
“Paris + Destination Clients”
Bouba World Tip: Add a pin emoji or city abbreviation in your name line too (e.g., “Bouba MUA | LDN”) for searchability.
Your bio must tell people what action to take—don’t make them guess.
Examples:
“Book: link below ⬇️”
“DM to inquire or book”
“Booking site: [link]”
“Click ↓ to view pricing + availability”
Even better? Use strong CTA language:
“Ready for your glow-up? Book now 👇”
“Let’s glam you—tap below to schedule.”
If space allows, add:
“Certified MUA | HD Beauty School”
“Pro kit | MAC, NARS, Charlotte Tilbury”
“Trained in Skin Tone Correction”
Let your followers know what makes you different.
Examples:
“Flawless glam for all skin tones”
“Real-skin makeup, no filters needed”
“Lash lifts + classic extensions”
Examples:
“Taking July Brides”
“Limited June slots”
“Now booking Summer ‘25”
This adds urgency and filters out irrelevant inquiries.
Instagram bios have 150 characters max. Make every word count.
Use:
Line breaks to organize
Emojis to guide the eye (sparingly)
Short phrases (not long sentences)
Call-to-action (CTA) at the end
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✨ Soft Glam & Bridal Specialist 📍 Beirut | Travel available 💌 Booking: link below 🔽 View services + pricing
Or:
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Bouba | Pro MUA + Brow Stylist Paris 📍 | Real-skin artistry Booking now → [link]
The “Name” field is searchable—use it strategically.
Instead of:
“Bouba 💄”
Try:
“Bouba MUA | Beirut”
“Bouba Makeup | Soft Glam”
“Bouba | Bridal Beauty Expert”
This helps people find you when searching for keywords like:
Makeup artist + city
Bridal makeup + location
Lash lift + studio name
Bouba World Tip: You only have one chance to be clear. Use it well.
Pair your clean bio with a strong booking link.
Options:
Direct link to a booking app (Fresha, Calendly, etc.)
Linktree or Stan.Store with options: “Book Now,” “See Services,” “Contact”
A WhatsApp message link with pre-filled text (“Hi Bouba, I’d like to book…”)
Make sure the link:
Works across devices
Opens fast
Clearly shows what to do next
| Mistake | Fix It With |
|---|---|
| Vague titles (“Makeup lover 💄”) | Use “Makeup Artist |
| No location | Add city or region with a 📍 |
| No booking info | Add “Book below ⬇️” or DM option |
| Emoji overload | Use 2–4 max, only to enhance clarity |
| Long sentences | Use short lines or bullets instead |
Name
Role (makeup artist, brow tech, etc.)
Signature style
Location
Booking method
Special note (availability, vibe, etc.)
One for location (📍), one for CTA (⬇️, 🔗, 💌)
Template:
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[Specialty or vibe] [Location + mobility] [How to book] [Call to action or urgency]
Ask: “Would a stranger know what I do, where I am, and how to book within 3 seconds?”
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✨ Bridal MUA | Skin-First Glow 📍 Beirut | Studio + Mobile 💌 Book via link below ⬇️ Now booking July brides
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Bouba | Makeup Director Paris 📍 | Editorial + Clean Beauty Bookings + inquiries ↓ [Link to booking/contact]
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Classic & Hybrid Lash Sets 📍 Dubai | Studio Only Book your lash lift ⬇️ DM or use link for availability
Your bio isn’t just an intro—it’s a conversion tool. In a sea of visuals and distractions, a well-written bio tells the viewer:
They’re in the right place
You are what they’re looking for
They know exactly how to take the next step
“Say who you are with clarity. Show where you are with pride. Invite them to book with confidence.” — Bouba World
Clean, confident bios attract clean, confident clients.
https://www.instagram.com/bouba/
https://www.youtube.com/@BoubaTube
https://www.tiktok.com/@boubatok
https://www.facebook.com/Beautiquebybouba/
https://boubaworld.com/online/store
